How digital transformation is changing the way we travel

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Search and with just one click you can book a flight from one part of the world to another. Whether you’re traveling for business or leisure.

The way we travel now is completely different from the past. From paperless boarding pass to e-ticket, everything is digital now.

Faster and Smarter

A decade ago, planning a trip was usually done in the library and with the help of guidebooks. Booking a flight was never so easy. Rounds of travel agent’s office was a must. All bookings of flights and hotels were made by a travel agent. However,from the decade, technology has evolved majorly doing a complete makeover of the travel industry.

Smartphone Travel

Smartphone plays a major role in the digital transformation in the travel industry. With speed of internet increasing day by day, more people are booking tickets online. According to Google an average user spends 55 minutes on the internet before booking flight tickets. So online presence is the key in today’s travel business with at par technology and a great user interface. Whether it’s booking a car rental, hotel for the stay or a flight ticket everything can be done with the smartphone. Most of the travel plans are charted out through smartphone these days. Faster Wi-Fi at airports and Wi-Fi in the air created need for themselves in the people’s life.

The digital currency

Cashless transactions are increasing rapidly as governments are also encouraging the use of digital payment modes. No need to exchange the currency and carry different cash while travelling to different countries. The debit and credit cards are the new digital currency.

The transformation is making the travel industry swift and hassle free without a doubt.

Travel is becoming more social

Social media like Facebook, Twitter, and Instagram, along with travel review sites, transformed the way travelers research, interact, and recommend destinations to other social media users, friends and family. Social media helps people preserve and re-collect moments of the past with the help of online content apart from updating friends and family from our recent stints. Travel companies have a powerful tool of social media and user-generated content as a way of interacting with customers and creating relationships that endure after the trip.

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Social media, review sites, and other user-based content are transforming the way companies used to create, manage, and provide products and services to the travelers.

DIY -Do it yourself travel

With the power of the internet, a user is able to do almost all the things on their own without others help or interaction. From booking to check-Ins everything can be done digitally without paper on the smartphone. This helps to save a lot of time and long queues at airports.

The power of sharing

Got an extra seat in the car or a room in your house? Airbnb and Uber is there to earn some extra money. These companies are allowing a traveler to save some money on their travel and stay.

Reviews

Reviews and recommendations are the key factors for a user to decide. A good review and rating generates a lot of leads. Digital transformations with the use of big data services can be personalized to each user as the individual.

Looking at travel industry aesthetically landscaped by digital transformations the day looks not very far when cloud passport, virtual travel, and virtual reality agents will be reality. Today’s digital technology has changed the travel industry so much that you can make a plan on the last minute or can turn up at your destinations without any plans at all and let the technology do the rest. This is the power of digital transformation in the travel industry.

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-Subodh Thackeray

Writes about travel and latest technology trends,Loves everything that have  wheels. You will often find him staring shamelessly at every supercar passing by!

 

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